Conor McGregor’s Fall from Grace: Guilty Verdict Sparks Massive Brand Boycotts and Career Collapse

Conor McGregor’s Fall from Grace: Guilty of Sexual Assault, Dropped by Whiskey Brand, and Losing Major Endorsements! The former UFC champ faces a whirlwind of backlash as his image is erased from Proper No. Twelve and hit with multiple brand boycotts. Is this the end of McGregor’s empire?

Conor McGregor Faces Severe Backlash After Guilty Verdict in Sexual Assault Case

Conor McGregor, a former UFC champion and prominent public figure, is now facing serious professional and personal setbacks after being found guilty in a rape case involving Nikita Hand. The ruling has sparked widespread outrage, leading to mass protests in Dublin, where women expressed solidarity with Hand. As McGregor grapples with the fallout, several high-profile companies have distanced themselves from the fighter, further damaging his reputation.

Proper No. Twelve Drops McGregor Amidst Court Ruling

Conor McGregor’s Proper No. Twelve whiskey brand has officially severed ties with the fighter following the sexual assault verdict. McGregor, who played a pivotal role in the creation of the brand in 2018, sold a majority stake in the company in 2021. Despite his integral involvement in making the brand one of the top-selling Irish whiskeys in the United States, Proximo Spirits, the parent company, has announced it will no longer use McGregor’s name in marketing. In a statement to CNN, Proximo confirmed that McGregor’s likeness will be removed from all future promotional materials.

McGregor’s Image Removed from Marketing and Public Platforms

The backlash has been swift, with Proper No. Twelve removing McGregor’s image from all of its marketing campaigns. His face, which once graced TV commercials and social media accounts, has now been completely erased from the company’s public presence. The official website for Proper No. Twelve has even been taken offline, reflecting the depth of the fallout from the court case.

Sexual Assault Lawsuit and Court Ruling Shake McGregor’s Reputation

The sexual assault case stems from an incident in 2018, where McGregor was found liable for assaulting Nikita Hand in a Dublin hotel. Last week, a civil court jury awarded Hand nearly €250,000 in damages, a decision that has severely impacted McGregor’s reputation. In response, McGregor has vowed to appeal the court’s ruling, stating on social media that he will challenge the verdict.

Retailers and Partners Sever Connections with McGregor

The effects of the ruling have been far-reaching. Several major retailers, including Tesco and SuperValu, have pulled Proper No. Twelve from their shelves in both the UK and Ireland. Additionally, McGregor has lost a lucrative partnership with IO Interactive, the developer of the popular “Hitman” video game series. His voice and likeness will be removed from future editions of the game, signaling a growing distance between McGregor and his commercial ventures.

As McGregor prepares to appeal the verdict, his once-thriving brand deals and partnerships continue to crumble, leaving his future in both business and sports uncertain.