Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77

He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.

Apr 1, 2025 - 06:00
 0  1
Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77
He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.