Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone

The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.

Mar 29, 2025 - 06:00
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Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.