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Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal

Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new CEO Laurent Freixe seeks to change how the company markets its core brands.

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Nov 11, 2024 - 20:30
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Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new CEO Laurent Freixe seeks to change how the company markets its core brands.
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