Southwest’s C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers and left them wondering what sets it apart from competitors.

Jul 6, 2025 - 19:00
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Southwest’s C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats
Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers and left them wondering what sets it apart from competitors.