Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”

Apr 16, 2025 - 19:00
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Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’
Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”