The Latest Air Jordans? They’re Digital

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’

Jun 7, 2025 - 23:00
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The Latest Air Jordans? They’re Digital
As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’