LG CNS Introduces AI-Powered 'LG Optapex' to U.S. Advertising Market at Amazon Ads' unBoxed 2024 Event - GLOBAL NEWS
LG Optapex, a global version of MOP, is a digital marketing optimization platform - AI: Analyzes ad performance metrics and product sales data to predict future ad results - Mathematical Optimization: Leverages advanced algorithms to dynamically optimize bids, budget allocation, and automated bidding, maximizing ad performance and efficiency in real-time.
